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TOPIC: Ideas and vision for working group 9

Ideas and vision for working group 9 05 Jan 2012 15:17 #823

  • Carol McCreary
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Working Group 9 Members,

This is to follow up on today's email from Leonie Kappauf and Christian Rieck. First of all many thanks to them and SuSanA secretariat folk for keeping us on task to complete the latest version of WG9 Factsheet. It's also a a good suggestion to move the discussion to this Google-searchable forum. As for the list of new topics, it's very sophisticated indeed; for many of them I feel out of my depth and hope that others will educate me. Some of the more macro business issues should probably be coordinated with WG2 Finance and economics.

One thing concerns me: Kappauf and Rieck note that "Less attention has been noticed on reuse concepts which to date have showed only minimal relevance for business approaches." Doesn't sanitation awareness take place within the a context where reuse, closing loops, and nutrient cycling are fundamental? And doesn't this awareness need to carry over into sanitation businesses? Isn't this what sustainable sanitation is all about?

Sure, the aspirational impulse for toilet ownership and use may well be a toilet that uses [drinking] water to flush into hideously expensive sewer infrastructure. The media has influenced many cultures, while others are technologically "locked in". Our job is to bring awareness of the consequences.

PHLUSH works in Portland, Oregon where nearly everyone has access to "modern" plumbing. Because our city sits atop the Cascadia Subduction Zone, however, we must prepare for an earthquake that will likely bring down water and sewer systems. For many citizens, disaster sanitation awareness is an opportunity to understand the nature and properties of their own urine and feces for the first time. The conversation naturally leads to what you can do with the stuff and its inherent value. What's more a disaster scenario illustrates the need for personal, household and neighborhood responsibility for excreta produced. So it's a paradox: while emergency sanitation inherently pays little attention to reuse, awareness of it often opens people's minds to new, more sustainable possibilities.

I guess my question for WG9 is this: Does our focus on sanitation as a business ignore and bypass the objective of marketing resource-oriented productive sanitation? If so, what should we do about it?

++++++++++++
Note from moderator: Here is the original email that went to the working group:


Dear Carol, Jack and authors and contributors to factsheet 9a and 9b,

I hope you all had a good start into the new year. Many thanks again for your valuable inputs and feedback during the reviewing of the factsheet. The revision also opened up the opportunity for a broader reflection on the activities of the working group to date and for creating a vision for future areas of interest.

Therefore we want to take the opportunity now to think ahead. What comes next and what are the themes and topics that motivate and benefit members most in their daily work and interest? In the sanitation sector a lot of attention was focused lately on sanitation marketing concepts and market-based approaches. First evaluation results of running programs e.g. WSP in India and Indonesia seem promising. Also business models like franchising or rental of mobile household toilets have been in the general focus. Less attention has been noticed on reuse concepts which to date have showed only minimal relevance for business approaches.

Just to name a few here are a couple of headlines that we think might be interesting for the working group to discuss and share on.

• Business models in sanitation (Micro franchisees, SaniMarts, Network models, rental schemes etc.)
• Business support for private suppliers (business training, credits, ambivalence of NGO marketinterventions etc.)
• Innovative concepts for enhancing demand (Branding, Market segmentation, Innovative design adaptation etc.)
• Financing and credit models within sanitation marketing programmes (pro-poor subsidy programmes, micro credits etc.)
• Integration and phasing of sanitation marketing and other sanitation promotion aspects (phasing of CLTS and sanitation marketing, interfaces and contradictions, sanitation ladder)
• Government roles in sanitation marketing (regulation, role of local governments and extension workers, human capacity)
• Household decision making (barriers and motivators of latrine construction etc.)
• Marketing strategies (market segmentation, branding, use of CLTS elements etc.) – basically part of point 3 (innovative concepts)
• Up-scaling of sanitation marketing (sanitation marketing programmes vs. sanitation marketing projects)
• Sustainability of sanitation marketing projects (sustainability of behaviour change, finance security)- might include upscaling

We believe that the discussion forum forum.susana.org could provide a good platform for members to discuss these and any other topic of interest. Through postings a wide range of examples for challenges, open questions, success stories and ideally best practices can be collected and discussed there. The working group could then harvest these discussions and inputs for a new working-group publication such as a compilation of best practices on a specific issue. What do you think?

The working group page on the SuSanA website susana.org/index.php/lang-en/working-groups/wg09 could display more prominently the activities and topics of the working group including links to the WG9 discussions on the forum. The secretariat can easily customize the working group page which would offer room for creativity. This potential has not been utilized yet. Also the library is a brilliant tool to sort and categorize relevant literature for the working groups. Many other things are possible.

We would be happy to hear your opinion and vision for the working group 9.

Kind regards,
Leonie Kappauf and Christian Rieck

+++++++++++
Last Edit: 06 Jan 2012 13:47 by tmsinnovation. Reason: spelling correction "Reich" to "Rieck"

Ideas and vision for working group 9 06 Jan 2012 00:43 #830

  • Carol McCreary
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This is in response to my own post of earlier today.

While searching for something on the forum, I read the following in a post by Elisabeth Muench on Oct 30, 2011 and it cleared some things up for me.

"A further idea which occurred to me today: When we have compiled the 13 factsheets, we could take their key points and make a sort of summary out of all the factsheets (you could also call this a "meta document of the factsheets"). I am envisaging 1-2 pages. Nobody has time to read fat documents these days, but 1-2 pages is always possible... This could also serve to dispell the "myth" that SuSanA = ecosan = reuse, or that SuSanA is just "the old ecosan gang in disguise"...! Nothing could be further from the truth. SuSanA is about sustainability in all aspects. If reuse helps in some cases to make a sanitation system more sustainable then so be it. In many other cases, an exaggerated focus on reuse will make the system less sustainable. It is probably no coincidence that the largest UDDT project (in Durban with 75,000 UDDTs) is also a project with no reuse. Also many schools would struggle with reuse and the focus should much rather be on good O&M procedures."

Point well taken! Thank you.

Re: Ideas and vision for working group 9 06 Jan 2012 12:33 #835

  • christian.rieck
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Dear Carol,
Great that you have replied on the email to the working group. I have moved your postings to this new topic to make clear that it is about ideas and vision of the working group and not anymore about the factsheet.

I think it is good to broaden our perspective to all aspects of sustainable sanitation including closing the loop as one possible but not exclusive approach. When you read the current factsheet you will notice that a lot of examples are related to ecosan which so far have not yet created the envisaged business opportunities. Closing the entire loop is not easy and sometimes even unrealistic. So I would pledge for a wider reflection on the ballance of (1) sanitation businesses that target profitable segments from the sanitation chain and (2) government support that complement and close the gaps in order to achieve a complete and safe sanitation system. From the user up to disposal or reuse.

I am looking forward to hearing more thoughts and ideas. Let me remind you also of the opportunity to restructure the working group homepage to be more useful for group activities. Any ideas are welcome! susana.org/lang-en/working-groups/wg09

Best regards,
Christian
Sustainable sanitation program
GIZ, Germany
and SuSanA secretariat
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Re: Ideas and vision for working group 9 20 Jan 2012 13:57 #934

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A recently posted case study of some work by SC Johnson and local partners in Nairobi. Would be interested in input, opinion, reaction. CCS is now an independent hybrid so we are still improving the business model but also looking for non-profit funding to support training, sanitation marketing, and mentorship.

Full disclosure: I am involved now as co-founder, no longer as part of my role at SCJ.

www.wbcsd.org/Pages/EDocument/EDocumentD...earchContextKey=true

Best,
Justin

Re: Ideas and vision for working group 9 03 Feb 2012 11:52 #998

  • tmsinnovation
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The CCS approach seems to cover all areas; training, awareness, marketing and support / creation of micro-entrepreneurs. Which is good.

My question is with reference to the following sentence out of the case study:
"By 2010, CCS was succeeding as a social enterprise, improving urban sanitation and creating income opportunities for under-employed youth, but the organization was not meeting financial objectives and could not be considered a viable business investment."

What financial objectives were not being met?
What is considered a viable business investment? ROI of what percentage?

Can you supply some numbers or insight into this statement?

Look forward to your reply.
Kind regards
Trevor
Sustainable Sanitation Alliance (SuSanA)
Secretariat
Located at Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) GmbH, Eschborn, Germany

Re: Ideas and vision for working group 9 03 Feb 2012 12:09 #999

  • tmsinnovation
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A quick idea that comes to mind, is to create a Dashboard style page for the working group 9. When I say dashboard I envisage having a sub-menu item when you enter the working group page on SuSanA that says WG Dashboard, so that initially you would not change to much of what already exists there, which the WG page users are accustomed to.

The dashboard would have
1. current tasks / aims / goals for the year for the WG (to be updated annually)
2. a status box where current discussion topic titles taking place in WG 9 on the discussion forum would be displayed with a single sentence teaser from the latest post to that discussion topic perhaps
3. perhaps also a box where links to opportunities for young entrepreneurs could be posted

Please add your thoughts and suggestions.
Kind regards
Trevor
Sustainable Sanitation Alliance (SuSanA)
Secretariat
Located at Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) GmbH, Eschborn, Germany

Re: Ideas and vision for working group 9 03 Feb 2012 19:34 #1003

  • Carol McCreary
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This might work very well. Should you develop a model for any one of the groups, post the URL and encourage discussion across working groups. As you are aware, most of us are technophobc to one degree or another so we appreciate your tone, invitations and committment to getting feedback.

Re: Ideas and vision for working group 9 10 Feb 2012 15:51 #1036

  • Carol McCreary
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Trevor Surridge has requested group leads and go-leads give a look at the text introducing each topic. Below is a quick preliminary rewrite of the current introduction to the focus of wg9b in order to meet an agreed deadline today. NOW I NEED TO HEAR FROM WG9B MEMBERS AND SECRETARIAT.
  1. Does this reflect the focus of wg9b? How should the focus be stated?
  2. Am I correct that we are interested in what works in raising awareness of the big picture in countries worldwide. And also that we look at awareness raising in local communities that leads to adoption of sustainable sanitation systems?
  3. And do we need to worry about obvious overlap with other working groups, for example wg7a?


Working Group 9b group tracks sound practices that raise awareness of sustainable sanitation options and illustrates ways various options have been made accessible and affordable in local and global markets, especially for the poor.

The severity of the on-going sanitation crisis in developing countries and countries in transition is still poorly understood. Discussions of sanitation have until recently involved only professionals. The need to reach the general public and policy makers worldwide is the current challenge.

Decision makers and affluent classes tend to pay little attention to situation of those who struggle daily with inadequate sanitation. Western media that regularly cover topics such as climate change and water scarcity are reluctant to cover the “taboo topic” of sanitation in any depth.

Working group 9b also considers awareness raising activities at the local level. People who stand to benefit the most from improved sanitation often have little knowledge of the options for suitable sustainable sanitation systems and the costs involved. This working group looks at successful approaches to involving communities in decision making about appropriate ways to meet their sanitation needs and for engaging local entrepreneurs in product development and service delivery.

Re: Ideas and vision for working group 9 29 Feb 2012 20:45 #1129

  • tmsinnovation
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Hi Carol and WG9

I think that the introduction text that Carol has proposed above is concise and to the point, hence I like it.

Does anyone think that anything crucial is missing in the intro text?

@Carol, have you had any feedback directly about the intro text?

Changes to the WG intro texts will begin to be made during the next week or so, so there is still time to make suggestions!
Sustainable Sanitation Alliance (SuSanA)
Secretariat
Located at Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) GmbH, Eschborn, Germany

Re: Ideas and vision for working group 9 30 Mar 2012 09:53 #1371

  • tmsinnovation
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Hi Carol and WG 9

The revised introduction text for WG 9b can now be found here on the website: susana.org/lang-en/working-groups/wg09

If any one has comments, please post them here!
Sustainable Sanitation Alliance (SuSanA)
Secretariat
Located at Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) GmbH, Eschborn, Germany
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Re: Ideas and vision for working group 9 03 Apr 2012 01:55 #1385

  • Carol McCreary
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I've just now finished yet another review of the Factsheet for wg9b and attached it below. (Sorry for the email; I forgot we can post latest versions here on the Forum).

The fact sheet is much better every time. I only made minor changes. That is until I got to the citations at the end. Many links were broken. Links need to be checked frequently because organizations repost things to different places on their websites. Except for the docs in the SuSanA library that were all in place. For the non-functional links, found almost all of the the titles and inserted the new links. Someone should check my work now.

The last time I reviewed wg9b, I made a couple of suggestions not taken and wanted some feedback on them. What do you think
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?

  • How about getting rid of the tiny double illustrations? On the WASH United posters it would be nice if the text were big enough to read. How about adding the SaniShop franchise logo? Anything to make it more colorful.
  • Why are SaniShop and Easy Latrine covered as one example? Are they partner projects? Or just both in Cambodia?
  • Any other films besides World's Toilet Crisis?


All the other suggestions seem to be integrated. Nice coverage of Walk for Water and Sanitation. There is always new breaking stuff in this field. Comments welcome. What have we missed?


Carol

Re: Ideas and vision for working group 9 03 Apr 2012 12:41 #1386

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Hello Carol and WG9,

Since this is my first time posting on this group forum I would like to briefly introduce myself. My name is Bismark Yeboah, an Intern at the GIZ "Sustainable Sanitation" programme and Secretariat of the Sustainable Sanitation Alliance. Together with the secretarait team, we have been working to finish the Factsheet on Public Awareness and Sanitation marketing.

Response to Carol's post:

Thank you very much for the review and contributions to the Factsheet WG9b.
Majority of your comments have already been integrated in the final version of the factsheet that had been done in the meantime. The minor text corrections you made have been well integrated into the final version, which I have attached to this post. Specifically,

1. The links of the citations have been checked and improved to be sure they are working. We will do well to frequently check and update them.

2. It would be great to have the inscriptions in figure 2 to be legible as you suggested. It is a bit complicated to do this because we only use a .jpg (screenshot) as our reference material. The SaniShop logo has also been added (see figure 5)

3. Easy Latrine and SaniShop have been put together because both are examples of Sanitation Marketing from Cambodia.

The attached version of the Factsheet is the final output from all the hardwork that have been put by all authors, contributors and reviewers and I think its a beautiful piece of work. congratulations and thank you all for your effort.
In case there are any pressing concerning the document please get in touch with me.

Thank you.

Bismark
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